Oatein Ltd
DealRange of low sugar, high protein snacks
Oatein Ltd, the range of low sugar, high protein snacks, landed on the national radar after pitching the dragons in Season 16, and convinced Peter Jones to invest.
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From the show
The Dragons’ Den pitch
- £50K
- Asked for
- 25%
- Offered equity
- £200K
- Sought valuation
- —
- Deal amount
- —
- Deal equity
- —
- Deal valuation
Andy Dixon and John-Paul Gardner faced the dragons in Season 16, Episode 14 in the episode that aired 27 January 2019. Oatein Ltd, the range of low sugar, high protein snacks, pitched in the Other category, one of 909 other businesses to brave the Den across all 22 seasons.
They came in asking £50,000 in exchange for 25% equity, putting a £200K valuation on the business.
Peter Jones made the deal.
Across Season 16, 29 of 62 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.
Is Oatein Ltd still in business?
Read our 2026 update on where the company is now.
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Frequently asked questions
Where can I buy Oatein Ltd?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Oatein Ltd get a deal on Dragons’ Den?
Yes. Oatein Ltd closed a deal, with Peter Jones.
Which dragon invested in Oatein Ltd?
Peter Jones invested in Oatein Ltd.
What season of Dragons’ Den was Oatein Ltd on?
Oatein Ltd appeared in Season 16, Episode 14, which aired 27 January 2019.
How much was Oatein Ltd asking for on Dragons’ Den?
The founders asked for £50,000 for 25% of the company, a £200K valuation.
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