Ori Lifestyle

Deal

Afro hairstyle products

Season 21 · Ep 6 Fashion & BeautyAired 8 February 2024

Best known from its Dragons’ Den appearance, Ori Lifestyle is a afro hairstyle products in Season 21, and convinced EmmaGrede to invest.

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From the show

The Dragons’ Den pitch

£60K
Asked for: 25%
Offered equity: £240K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Titi Belo walked into the Den in Season 21, Episode 6 in the episode that aired 8 February 2024. Ori Lifestyle, the afro hairstyle products, pitched in the Fashion & Beauty category, one of 78 fashion & beauty businesses to brave the Den across all 22 seasons.

On the carpet, the number was £60,000 for a 25% stake, which valued the company at £240K.

EmmaGrede made the deal.

Ori Lifestyle was one of 57 businesses to pitch in Season 21, where 32 deals got done. In the Fashion & Beauty category overall, roughly 67% of pitches have landed a dragon across the show's history.

EmmaGrede£60K

Is Ori Lifestyle still in business?

Read our 2026 update on where the company is now.

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Frequently asked questions

Where can I buy Ori Lifestyle?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Ori Lifestyle get a deal on Dragons’ Den?

Yes. Ori Lifestyle closed a deal, with EmmaGrede.

Which dragon invested in Ori Lifestyle?

EmmaGrede invested in Ori Lifestyle.

What season of Dragons’ Den was Ori Lifestyle on?

Ori Lifestyle appeared in Season 21, Episode 6, which aired 8 February 2024.

How much was Ori Lifestyle asking for on Dragons’ Den?

The founders asked for £60,000 for 25% of the company, a £240K valuation.

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