- 14
- episodes
- 57
- pitches
- 32
- deals
- £1.2M
- disclosed on air
Every pitch from series 21 of Dragons’ Den (2024–2024) — 57 businesses across 14 episodes, 32 of them leaving with an investment. The largest investment of the series went to Kimaï at £250,000. StevenBartlett did the most deals this series, with 7. 57 of the series 21 businesses are still trading.
Episode 1
Aired 4 January 2024 · 4 pitches · 4 deals
DealLuxe Collective
Luxury second-hand marketplace
DealPeggy Rain Ltd
Eco-friendly protection for washing lines
DealPop Specs
Express manufactured spectacles
DealStandout Enterprises Ltd
Socks company employing people who have learning-disabilities
Episode 2
Aired 11 January 2024 · 4 pitches · 2 deals
No DealAbove Below
Tow raft for swimhiking rucksacks
DealNINI Organics
Organic skincare products
No DealRenter Score
Advisory services for mortgages based on rent paid
DealThe Secret Garden Glamping
Luxury glamping destination
Episode 3
Aired 18 January 2024 · 4 pitches · 3 deals
DealAcu Seeds
Needle-free ear acupuncture
No DealBC Boots UK
Match worn and player issued football boots
DealCosy Cinema
Pod sized cinema booths
DealFull Power Cacao
Cacao powered energy drink
Episode 4
Aired 25 January 2024 · 4 pitches · 2 deals
Episode 5
Aired 1 February 2024 · 4 pitches · 2 deals
DealInventor Cat
Toothbrush for cats
No DealManta Hair
Sensitive hair brushes range
DealSopper Books
Online library of bespoke curated and narrated books
No DealUnbaggeded
Luggage pick-up service
Episode 6
Aired 8 February 2024 · 4 pitches · 3 deals
DealOri Lifestyle
Afro hairstyle products
DealStocked
Frozen food stored in blocks
No DealThe Inhaler Tailor
Protective cases for asthma inhalers
DealThe Head Plan
Range of wellness products and journals.
Episode 7
Aired 15 February 2024 · 4 pitches · 3 deals
Episode 8
Aired 22 February 2024 · 4 pitches · 2 deals
Episode 9
Aired 29 February 2024 · 4 pitches · 2 deals
Episode 10
Aired 7 March 2024 · 4 pitches · 2 deals
Episode 11
Aired 14 March 2024 · 4 pitches · 2 deals
No DealCheeky Nibble
Free-from dessert-inspired granola
No DealEzidrops
Eye and ear drop tool
DealThe Natural Play Makeup Company
Children’s make-up
DealTime:O:Stat
Thermostat for landlords
Episode 12
Aired 21 March 2024 · 4 pitches · 2 deals
No DealAutomatedshowercleaner
Automated cleaning system for showers
DealBold Bean Co
Seasoned butter beans
DealSkin
Price comparison app for skin products
No DealWe Are Jude
Bladder supplements
Episode 13
Aired 28 March 2024 · 4 pitches · 2 deals
No DealAudio Mag Media
Children’s special needs educational magazine
DealFurr Boost Drink
Vitamin based smoothies for dogs
DealGlaize Manicure
Stick on finger nails
No DealRemy Sleep
Bean bags/pods and weighted blankets
Episode 14
Aired 4 April 2024 · 5 pitches · 1 deal
No DealNail Pad
Self-manicure aids
No DealNidhogger Mead
Honey and mead infused alcohol beverages
No DealStomp It Foot Drum Kit
Foot operated drum-kit
No DealWiggy
Natural vitamins and minerals alternative to viagra
DealYard Art UK Ltd
Outdoor art pieces
Dragons’ Den series 21: common questions
How many products were pitched in Dragons’ Den series 21?
57 businesses pitched across 14 episodes of series 21, which aired 2024–2024. 32 of them secured investment.
How many deals were done in series 21?
32 of the 57 pitches ended in a deal, a 56% success rate.
What was the biggest deal in series 21?
Kimaï, at £250,000 from StevenBartlett.
Which dragons were in series 21?
StevenBartlett, Touker Suleyman, Peter Jones, Deborah Meaden, Sara Davies, EmmaGrede invested during series 21.
Are the series 21 businesses still going?
57 of the 57 are still trading. Each product page tracks whether the business is still selling.