Outabox Ltd

No Deal

Disposable outdoor leisure furniture

Season 1 · Ep 3 Sports & OutdoorsAired 18 January 2005

Outabox Ltd is a disposable outdoor leisure furniture that got its big break on Dragons’ Den in Season 1, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£125K
Asked for: 5%
Offered equity: £2.5M
Sought valuation

Founder Gayle Blanchflower stepped onto the carpet in Season 1, Episode 3 in the episode that aired 18 January 2005. Outabox Ltd, the disposable outdoor leisure furniture, pitched in the Sports & Outdoors category, one of 59 sports & outdoors businesses to brave the Den across all 21 seasons.

The ask was £125,000 for 5% of the company, an implied valuation of £2.5M.

No deal. Every dragon declined, and Outabox Ltd walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 1 saw 61 pitches, and 8 of them closed a deal on air. In the Sports & Outdoors category overall, roughly 42% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Outabox Ltd?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Outabox Ltd get a deal on Dragons’ Den?

No. Outabox Ltd pitched the dragons but left Season 1 without a deal.

What season of Dragons’ Den was Outabox Ltd on?

Outabox Ltd appeared in Season 1, Episode 3, which aired 18 January 2005.

How much was Outabox Ltd asking for on Dragons’ Den?

The founders asked for £125,000 for 5% of the company, a £2.5M valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.