Ozindas Limited

No Deal

Colombian hot chocolate drinks

Season 12 · Ep 5 OtherAired 17 August 2014

Best known from its Dragons’ Den appearance, Ozindas Limited is a colombian hot chocolate drinks in Season 12, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£150K
Asked for: 13%
Offered equity: £1.2M
Sought valuation

Jim Campbell, Reuben Maltby, and Simon Hasslacher walked into the Den in Season 12, Episode 5 in the episode that aired 17 August 2014. Ozindas Limited, the colombian hot chocolate drinks, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £150,000 for a 13% stake, which valued the company at £1.2M.

The dragons passed, and Ozindas Limited left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Ozindas Limited was one of 65 businesses to pitch in Season 12, where 20 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Ozindas Limited?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Ozindas Limited get a deal on Dragons’ Den?

No. Ozindas Limited pitched the dragons but left Season 12 without a deal.

What season of Dragons’ Den was Ozindas Limited on?

Ozindas Limited appeared in Season 12, Episode 5, which aired 17 August 2014.

How much was Ozindas Limited asking for on Dragons’ Den?

The founders asked for £150,000 for 13% of the company, a £1.2M valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.