PÄRLA Toothpaste Tabs

No Deal

Toothpaste tablets with recyclable glass jar

Season 18 · Ep 5 Green & CleanTechAired 29 April 2021

Best known from its Dragons’ Den appearance, PÄRLA Toothpaste Tabs is a toothpaste tablets with recyclable glass jar in Season 18, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£70K
Asked for: 30%
Offered equity: £233K
Sought valuation

Dr Simon Chard and Dr Ronah Escander walked into the Den in Season 18, Episode 5 in the episode that aired 29 April 2021. PÄRLA Toothpaste Tabs, the toothpaste tablets with recyclable glass jar, pitched in the Green & CleanTech category, one of 34 green & cleantech businesses to brave the Den across all 21 seasons.

On the carpet, the number was £70,000 for a 30% stake, which valued the company at £233K.

The dragons passed, and PÄRLA Toothpaste Tabs left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

PÄRLA Toothpaste Tabs was one of 70 businesses to pitch in Season 18, where 35 deals got done. In the Green & CleanTech category overall, roughly 38% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy PÄRLA Toothpaste Tabs?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did PÄRLA Toothpaste Tabs get a deal on Dragons’ Den?

No. PÄRLA Toothpaste Tabs pitched the dragons but left Season 18 without a deal.

What season of Dragons’ Den was PÄRLA Toothpaste Tabs on?

PÄRLA Toothpaste Tabs appeared in Season 18, Episode 5, which aired 29 April 2021.

How much was PÄRLA Toothpaste Tabs asking for on Dragons’ Den?

The founders asked for £70,000 for 30% of the company, a £233K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.