Playbrush

No Deal

Mobile app game teaching children on how to brush their teeth

Season 15 · Ep 14 Tech & SoftwareAired 18 February 2018

Playbrush is a mobile app game teaching children on how to brush their teeth that got its big break on Dragons’ Den in Season 15, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for: 5%
Offered equity: £2M
Sought valuation

Founders Paul Varga, Tolulope Ogunsina, and Matthäus Ittner stepped onto the carpet in Season 15, Episode 14 in the episode that aired 18 February 2018. Playbrush, the mobile app game teaching children on how to brush their teeth, pitched in the Tech & Software category, one of 76 tech & software businesses to brave the Den across all 21 seasons.

The ask was £100,000 for 5% of the company, an implied valuation of £2M.

No deal. Every dragon declined, and Playbrush walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 15 saw 58 pitches, and 26 of them closed a deal on air. In the Tech & Software category overall, roughly 38% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Playbrush?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Playbrush get a deal on Dragons’ Den?

No. Playbrush pitched the dragons but left Season 15 without a deal.

What season of Dragons’ Den was Playbrush on?

Playbrush appeared in Season 15, Episode 14, which aired 18 February 2018.

How much was Playbrush asking for on Dragons’ Den?

The founders asked for £100,000 for 5% of the company, a £2M valuation.

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