Positive Birth
DealHypnobirthing mobile app
Positive Birth is a hypnobirthing mobile app that got its big break on Dragons’ Den in Season 18, and convinced Touker Suleyman and TejLalvani to invest.
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From the show
The Dragons’ Den pitch
- £136K
- Asked for
- 10%
- Offered equity
- £1.4M
- Sought valuation
- —
- Deal amount
- —
- Deal equity
- —
- Deal valuation
Founder Siobhan Miller stepped onto the carpet in Season 18, Episode 14 in the episode that aired 8 July 2021. Positive Birth, the hypnobirthing mobile app, pitched in the Other category, one of 909 other businesses to brave the Den across all 22 seasons.
The ask was £136,000 for 10% of the company, an implied valuation of £1.4M.
Touker Suleyman and TejLalvani teamed up.
Season 18 saw 70 pitches, and 35 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.
Is Positive Birth still in business?
Read our 2026 update on where the company is now.
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Frequently asked questions
Where can I buy Positive Birth?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Positive Birth get a deal on Dragons’ Den?
Yes. Positive Birth closed a deal, with Touker Suleyman and TejLalvani.
Which dragon invested in Positive Birth?
Touker Suleyman and TejLalvani invested in Positive Birth.
What season of Dragons’ Den was Positive Birth on?
Positive Birth appeared in Season 18, Episode 14, which aired 8 July 2021.
How much was Positive Birth asking for on Dragons’ Den?
The founders asked for £136,000 for 10% of the company, a £1.4M valuation.
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