Road Rower

No Deal

Outdoor exercise machine combining rowing and cycling

Season 20 · Ep 3 Sports & OutdoorsAired 19 January 2023

Road Rower is a outdoor exercise machine combining rowing and cycling that got its big break on Dragons’ Den in Season 20, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 10%
Offered equity: £500K
Sought valuation

Founder Rupert Cattell stepped onto the carpet in Season 20, Episode 3 in the episode that aired 19 January 2023. Road Rower, the outdoor exercise machine combining rowing and cycling, pitched in the Sports & Outdoors category, one of 59 sports & outdoors businesses to brave the Den across all 21 seasons.

The ask was £50,000 for 10% of the company, an implied valuation of £500K.

No deal. Every dragon declined, and Road Rower walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 20 saw 59 pitches, and 31 of them closed a deal on air. In the Sports & Outdoors category overall, roughly 42% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Road Rower?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Road Rower get a deal on Dragons’ Den?

No. Road Rower pitched the dragons but left Season 20 without a deal.

What season of Dragons’ Den was Road Rower on?

Road Rower appeared in Season 20, Episode 3, which aired 19 January 2023.

How much was Road Rower asking for on Dragons’ Den?

The founders asked for £50,000 for 10% of the company, a £500K valuation.

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