Romeo Products Ltd

No Deal

Outdoor shelving system

Season 9 · Ep 9 Sports & OutdoorsAired 26 September 2011

Romeo Products Ltd is a outdoor shelving system that got its big break on Dragons’ Den in Season 9, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 25%
Offered equity: £200K
Sought valuation

Founder Nathan Pearson stepped onto the carpet in Season 9, Episode 9 in the episode that aired 26 September 2011. Romeo Products Ltd, the outdoor shelving system, pitched in the Sports & Outdoors category, one of 59 sports & outdoors businesses to brave the Den across all 21 seasons.

The ask was £50,000 for 25% of the company, an implied valuation of £200K.

No deal. Every dragon declined, and Romeo Products Ltd walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 9 saw 80 pitches, and 16 of them closed a deal on air. In the Sports & Outdoors category overall, roughly 42% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Romeo Products Ltd?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Romeo Products Ltd get a deal on Dragons’ Den?

No. Romeo Products Ltd pitched the dragons but left Season 9 without a deal.

What season of Dragons’ Den was Romeo Products Ltd on?

Romeo Products Ltd appeared in Season 9, Episode 9, which aired 26 September 2011.

How much was Romeo Products Ltd asking for on Dragons’ Den?

The founders asked for £50,000 for 25% of the company, a £200K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.