Sendmybag
No DealDelivery service for luggage excess
Sendmybag is a delivery service for luggage excess that got its big break on Dragons’ Den in Season 10, where it won fans even without landing a deal.
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From the show
The Dragons’ Den pitch
- £100K
- Asked for
- 5%
- Offered equity
- £2M
- Sought valuation
Founder Adam Ewart stepped onto the carpet in Season 10, Episode 1 in the episode that aired 9 September 2012. Sendmybag, the delivery service for luggage excess, pitched in the Other category, one of 909 other businesses to brave the Den across all 22 seasons.
The ask was £100,000 for 5% of the company, an implied valuation of £2M.
No deal. Every dragon declined, and Sendmybag walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.
Season 10 saw 100 pitches, and 21 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.
Is Sendmybag still in business?
Read our 2026 update on where the company is now.
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Frequently asked questions
Where can I buy Sendmybag?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Sendmybag get a deal on Dragons’ Den?
No. Sendmybag pitched the dragons but left Season 10 without a deal.
What season of Dragons’ Den was Sendmybag on?
Sendmybag appeared in Season 10, Episode 1, which aired 9 September 2012.
How much was Sendmybag asking for on Dragons’ Den?
The founders asked for £100,000 for 5% of the company, a £2M valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
