Sendmybag

Sendmybag

No Deal

Delivery service for luggage excess

Season 10 · Ep 1OtherAired 9 September 2012

Sendmybag is a delivery service for luggage excess that got its big break on Dragons’ Den in Season 10, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for
5%
Offered equity
£2M
Sought valuation
No deal

Founder Adam Ewart stepped onto the carpet in Season 10, Episode 1 in the episode that aired 9 September 2012. Sendmybag, the delivery service for luggage excess, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £100,000 for 5% of the company, an implied valuation of £2M.

No deal. Every dragon declined, and Sendmybag walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 10 saw 100 pitches, and 21 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Sendmybag?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Sendmybag get a deal on Dragons’ Den?

No. Sendmybag pitched the dragons but left Season 10 without a deal.

What season of Dragons’ Den was Sendmybag on?

Sendmybag appeared in Season 10, Episode 1, which aired 9 September 2012.

How much was Sendmybag asking for on Dragons’ Den?

The founders asked for £100,000 for 5% of the company, a £2M valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.

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