Product Update
What Happened to Sendmybag After Dragons’ Den?
Sendmybag left the Den without a deal. Here is what happened next: how the pitch went, why the dragons passed, and where Sendmybag is today.
As an Amazon Associate I earn from qualifying purchases.
Send My Bag pitched a straightforward but genuinely useful idea in series 10: a door-to-door courier service for luggage, so travellers could ship a suitcase ahead of them instead of dragging it through airports. Founder Adam Ewart left without a deal. He had £100,000 in outside funding lined up within weeks.
The Short Answer
Send My Bag is still in business, and it has grown well beyond the UK service it pitched with in the Den. The company now operates as an international luggage shipping and relocation platform, serving customers across more than 80 countries every month.
That scale of expansion, from a single-market courier idea to a genuinely global logistics operation, is a significantly bigger outcome than most Den no-deals ever reach.
The Pitch
Ewart pitched in series 10, episode 1, asking for £100,000 for 5 percent of the business. The core idea addressed a real, common travel frustration: airline baggage fees, weight limits, and the hassle of hauling luggage through terminals, all solved by simply shipping the bag ahead separately.
It is the kind of logistics business that can look unglamorous on camera compared with a flashy consumer product, even when the underlying market and margins are genuinely solid.
No Deal
The Dragons passed on the pitch, and Ewart left the Den without investment. He did not need long to find funding elsewhere. Within weeks of the episode, Send My Bag secured £100,000 in angel funding from Lough Shore Investments, essentially replacing the exact amount he had asked the Dragons for, just from a different source.
That timeline matters. It shows the rejection in the Den was not a verdict on the business model itself, just on the specific terms or fit with that particular panel on that particular day.
What Happened After
With outside funding secured, Send My Bag scaled well past its original UK courier service into a genuinely international operation, now serving customers in more than 80 countries every month. The company has also built a public profile through sports sponsorships, including partnerships with Melbourne Storm and Sunshine Coast Lightning in Australia, Ulster Rugby, and the Northern Ireland senior men's and women's international football teams.
Sponsorship deals at that level are not something a struggling logistics business typically takes on; they tend to follow revenue growth, not precede it.
Founder Adam Ewart has continued to speak publicly about the business in the years since, including interviews discussing how the company built its logistics network and courier partnerships across multiple continents, work that started long after the Dragons had already said no.
Why It Scaled
Luggage shipping solves a problem that gets worse, not better, as airlines tighten baggage allowances and raise fees, which gives a company like Send My Bag a market that keeps expanding on its own without much marketing effort. Once the logistics network and courier partnerships were in place, adding new countries became a matter of scaling infrastructure rather than reinventing the product.
That is a very different growth path from a single hero product that needs constant reinvention, and it is likely a big part of why this business kept expanding steadily rather than spiking and fading.
The Logistics Advantage
Building a reliable international courier network is genuinely hard, and once a company has done it, that network itself becomes a barrier competitors have to match before they can even begin to compete on price or service. Send My Bag's early investment in that infrastructure, funded by the angel money it raised right after its Den rejection, appears to have given it a durable head start in a market that has only grown more relevant as air travel costs have risen.
Sponsoring sports teams across multiple countries also signals a company thinking about brand awareness in markets it already serves at scale, rather than a business still trying to prove its core model works.
The Bottom Line
Send My Bag asked the Dragons for £100,000 for 5 percent, got no deal, then raised the same amount from an angel investor within weeks and built an international shipping business serving over 80 countries.
If you were wondering whether the luggage courier survived its Den rejection, it clearly did, and it turned into a considerably bigger business than the one that walked into that room, one built on infrastructure and partnerships that took years to assemble properly rather than a single quick win.
Where to buy Sendmybag
Still selling as of 1 July 2026. Check today's price and availability.
Affiliate link — we may earn a commission at no extra cost to you.
See the full Sendmybag deal breakdown and term sheet →
