Shocal

Deal

Delivery app for local businesses

Season 20 · Ep 5 Tech & SoftwareAired 2 February 2023

Shocal is a delivery app for local businesses that got its big break on Dragons’ Den in Season 20, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£80K
Asked for: 30%
Offered equity: £267K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Founder Max Thorley and Ashley Washington stepped onto the carpet in Season 20, Episode 5 in the episode that aired 2 February 2023. Shocal, the delivery app for local businesses, pitched in the Tech & Software category, one of 82 tech & software businesses to brave the Den across all 22 seasons.

The ask was £80,000 for 30% of the company, an implied valuation of £267K.

A deal was struck.

Season 20 saw 59 pitches, and 31 of them closed a deal on air. In the Tech & Software category overall, roughly 41% of pitches have landed a dragon across the show's history.

Is Shocal still in business?

Read our 2026 update on where the company is now.

Sold on Shocal?

Check today's price and availability before it is gone.

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Frequently asked questions

Where can I buy Shocal?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Shocal get a deal on Dragons’ Den?

Yes. Shocal closed a deal.

What season of Dragons’ Den was Shocal on?

Shocal appeared in Season 20, Episode 5, which aired 2 February 2023.

How much was Shocal asking for on Dragons’ Den?

The founders asked for £80,000 for 30% of the company, a £267K valuation.

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