Slappie Ltd

Deal

"Slap-on" wrist watches

Season 13 · Ep 14 Fashion & BeautyAired 31 January 2016

Slappie Ltd, the "slap-on" wrist watches, landed on the national radar after pitching the dragons in Season 13, and convinced NickJenkins to invest.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 45%
Offered equity: £111K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

David Kendall faced the dragons in Season 13, Episode 14 in the episode that aired 31 January 2016. Slappie Ltd, the "slap-on" wrist watches, pitched in the Fashion & Beauty category, one of 78 fashion & beauty businesses to brave the Den across all 22 seasons.

They came in asking £50,000 in exchange for 45% equity, putting a £111K valuation on the business.

NickJenkins made the deal.

Across Season 13, 24 of 69 pitches ended in a handshake. In the Fashion & Beauty category overall, roughly 67% of pitches have landed a dragon across the show's history.

NickJenkins£50K

Is Slappie Ltd still in business?

Read our 2026 update on where the company is now.

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Frequently asked questions

Where can I buy Slappie Ltd?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Slappie Ltd get a deal on Dragons’ Den?

Yes. Slappie Ltd closed a deal, with NickJenkins.

Which dragon invested in Slappie Ltd?

NickJenkins invested in Slappie Ltd.

What season of Dragons’ Den was Slappie Ltd on?

Slappie Ltd appeared in Season 13, Episode 14, which aired 31 January 2016.

How much was Slappie Ltd asking for on Dragons’ Den?

The founders asked for £50,000 for 45% of the company, a £111K valuation.

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