Product Update

Is Slappie Ltd Still in Business? (2026 Update)

Is Slappie Ltd from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Slappie Ltd today.

Dragons' Den IndexUpdated 5 March 20266 min read

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Slappie pitched a slap-on wristband watch, the kind of coiled metal band that wraps around your wrist when you slap it against your arm, and secured a deal from Nick Jenkins. The founder is not still running it, but the brand itself is.

The Short Answer

Slappie is still in business, though it has changed hands since its Den appearance. The company was sold in 2017 to a Guernsey-based businessman, and it has continued trading and expanding its product range under new ownership.

Ownership changes are common for Den brands that outgrow their original founder's capacity or appetite to run them, and Slappie is a case where the change kept the brand alive rather than ending it.

The Dragons' Den Pitch

Slappie appeared in Series 13, Episode 14, in the Fashion & Beauty category. Founder David Kendall pitched the slap watches, a novelty product that had launched online back in 2010 and built a following among children and teens for its fun, tactile design.

The founder asked for 50,000 pounds in exchange for 45 percent of the company, a large equity stake that reflected the scale of investment needed to grow a novelty accessories brand.

The Deal That Got Done

Nick Jenkins made the offer, putting up the full 50,000 pounds for the 45 percent stake exactly as asked.

The Den appearance itself became part of the story. The show's broadcast reportedly crashed the Slappie website under a surge of interested buyers, a classic sign of a pitch that connected with viewers in real time.

What Happened After the Deal

In 2017, the business changed hands, with Scott Carre, a Guernsey businessman, acquiring the company and moving operations to St Peter Port. Under his ownership, the brand broadened its range from a children's novelty item into watches aimed at adults as well, alongside continued international expansion.

Slappie has kept a visible social media presence in the years since, and coverage of the brand has continued to reference its quality and international reach well beyond its original Den pitch. That is a healthier trajectory than most novelty products manage.

Where Things Stand Now

Slappie pitched in Series 13 out of the Fashion & Beauty category, asked for 50,000 pounds for 45 percent, and closed that exact deal with Nick Jenkins.

The original founder has since sold the business, but the brand continues to trade under new ownership out of Guernsey, with an expanded product range for both kids and adults. If you are wondering whether you can still buy a Slappie watch, the answer is yes, just not from the person who pitched it.

What the Ownership Change Tells Us

A sale is not the same outcome as a collapse, and it is worth drawing that distinction clearly. Plenty of Den brands change hands because the original founder wants to move on, cash out, or simply lacks the resources to keep growing a business that has outgrown a one-person operation. Slappie fits that pattern, a novelty product that needed proper retail infrastructure and international logistics to reach its next stage.

The fact that a new owner was willing to buy the business outright in 2017, rather than let it wind down, is itself a signal that the underlying brand and customer base still had real value years after the original pitch.

From Novelty to Established Brand

Slappie's evolution from a children's novelty item into a watch brand for adults as well is worth noting on its own. Novelty products often get stuck in a single narrow customer segment, popular with kids for a season or two and then discarded as the next trend arrives. Broadening the range to appeal to adult buyers is one way a brand like this extends its own shelf life well past the initial fad.

Combined with the international push under its new owner, that expansion suggests Slappie has moved from being a single viral product into something closer to an established accessories label, a more durable position than the one it pitched from.

Common Questions

Did Slappie get a deal on Dragons' Den? Yes. Nick Jenkins invested the full 50,000 pounds asked for, in exchange for 45 percent of the company.

Is Slappie still in business? Yes, though it has changed hands. The company was sold in 2017 to a Guernsey businessman and continues trading under new ownership.

Is the original founder still running Slappie? No. David Kendall, the original founder, sold the business in 2017.

Does Slappie still make kids' watches? Yes, and the range has expanded to include watches for adults as well as children.

Where to buy Slappie Ltd

Still selling as of 5 March 2026. Check today's price and availability.

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See the full Slappie Ltd deal breakdown and term sheet →