Slik Stik

No Deal

LED walking stick

Season 12 · Ep 4 OtherAired 10 August 2014

Slik Stik is a led walking stick that got its big break on Dragons’ Den in Season 12, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£45K
Asked for: 35%
Offered equity: £129K
Sought valuation

Founder Denise Anstey stepped onto the carpet in Season 12, Episode 4 in the episode that aired 10 August 2014. Slik Stik, the led walking stick, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £45,000 for 35% of the company, an implied valuation of £129K.

No deal. Every dragon declined, and Slik Stik walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 12 saw 65 pitches, and 20 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Slik Stik?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Slik Stik get a deal on Dragons’ Den?

No. Slik Stik pitched the dragons but left Season 12 without a deal.

What season of Dragons’ Den was Slik Stik on?

Slik Stik appeared in Season 12, Episode 4, which aired 10 August 2014.

How much was Slik Stik asking for on Dragons’ Den?

The founders asked for £45,000 for 35% of the company, a £129K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.