Snoozle

No Deal

App rewarding users for non-phone usage with discount vouchers

Season 17 · Ep 6 Tech & SoftwareAired 15 September 2019

Snoozle is a app rewarding users for non-phone usage with discount vouchers that got its big break on Dragons’ Den in Season 17, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 10%
Offered equity: £500K
Sought valuation

Founder Philip Neale stepped onto the carpet in Season 17, Episode 6 in the episode that aired 15 September 2019. Snoozle, the app rewarding users for non-phone usage with discount vouchers, pitched in the Tech & Software category, one of 76 tech & software businesses to brave the Den across all 21 seasons.

The ask was £50,000 for 10% of the company, an implied valuation of £500K.

No deal. Every dragon declined, and Snoozle walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 17 saw 69 pitches, and 26 of them closed a deal on air. In the Tech & Software category overall, roughly 38% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Snoozle?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Snoozle get a deal on Dragons’ Den?

No. Snoozle pitched the dragons but left Season 17 without a deal.

What season of Dragons’ Den was Snoozle on?

Snoozle appeared in Season 17, Episode 6, which aired 15 September 2019.

How much was Snoozle asking for on Dragons’ Den?

The founders asked for £50,000 for 10% of the company, a £500K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.