Spirit Cleaner

No Deal

Recyclable cleaning spirit

Season 7 · Ep 8 Green & CleanTechAired 2 September 2009

Spirit Cleaner is a recyclable cleaning spirit that got its big break on Dragons’ Den in Season 7, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£120K
Asked for: —
Offered equity: —
Sought valuation

Founder Gary Herriet and Tom Row stepped onto the carpet in Season 7, Episode 8 in the episode that aired 2 September 2009. Spirit Cleaner, the recyclable cleaning spirit, pitched in the Green & CleanTech category, one of 34 green & cleantech businesses to brave the Den across all 21 seasons.

No deal. Every dragon declined, and Spirit Cleaner walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 7 saw 72 pitches, and 15 of them closed a deal on air. In the Green & CleanTech category overall, roughly 38% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Spirit Cleaner?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Spirit Cleaner get a deal on Dragons’ Den?

No. Spirit Cleaner pitched the dragons but left Season 7 without a deal.

What season of Dragons’ Den was Spirit Cleaner on?

Spirit Cleaner appeared in Season 7, Episode 8, which aired 2 September 2009.

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