Staels Design

Deal

A cooling backrest cushion for wheelchair users

Season 15 · Ep 10 Health & WellnessAired 14 January 2018

Best known from its Dragons’ Den appearance, Staels Design is a a cooling backrest cushion for wheelchair users in Season 15, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£75K
Asked for: 30%
Offered equity: £250K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Corien Staels walked into the Den in Season 15, Episode 10 in the episode that aired 14 January 2018. Staels Design, the a cooling backrest cushion for wheelchair users, pitched in the Health & Wellness category, one of 26 health & wellness businesses to brave the Den across all 21 seasons.

On the carpet, the number was £75,000 for a 30% stake, which valued the company at £250K.

A deal was struck.

Staels Design was one of 58 businesses to pitch in Season 15, where 26 deals got done. In the Health & Wellness category overall, roughly 58% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Staels Design?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Staels Design get a deal on Dragons’ Den?

Yes. Staels Design closed a deal.

What season of Dragons’ Den was Staels Design on?

Staels Design appeared in Season 15, Episode 10, which aired 14 January 2018.

How much was Staels Design asking for on Dragons’ Den?

The founders asked for £75,000 for 30% of the company, a £250K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.