Foot Deodoriser

Deal

Sanitiser that kills bacteria within shoes

Season 4 · Ep 4 Health & WellnessAired 28 February 2007

Foot Deodoriser, the sanitiser that kills bacteria within shoes, landed on the national radar after pitching the dragons in Season 4, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for: 50%
Offered equity: £200K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Casey Jones faced the dragons in Season 4, Episode 4 in the episode that aired 28 February 2007. Foot Deodoriser, the sanitiser that kills bacteria within shoes, pitched in the Health & Wellness category, one of 26 health & wellness businesses to brave the Den across all 21 seasons.

They came in asking £100,000 in exchange for 50% equity, putting a £200K valuation on the business.

A deal was struck.

Across Season 4, 10 of 52 pitches ended in a handshake. In the Health & Wellness category overall, roughly 58% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Foot Deodoriser?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Foot Deodoriser get a deal on Dragons’ Den?

Yes. Foot Deodoriser closed a deal.

What season of Dragons’ Den was Foot Deodoriser on?

Foot Deodoriser appeared in Season 4, Episode 4, which aired 28 February 2007.

How much was Foot Deodoriser asking for on Dragons’ Den?

The founders asked for £100,000 for 50% of the company, a £200K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.