Sweetspot

No Deal

Latex accessory for football boots

Season 1 · Ep 3 Sports & OutdoorsAired 18 January 2005

Best known from its Dragons’ Den appearance, Sweetspot is a latex accessory for football boots in Season 1, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£80K
Asked for: —
Offered equity: —
Sought valuation

Jeffery Wheeler walked into the Den in Season 1, Episode 3 in the episode that aired 18 January 2005. Sweetspot, the latex accessory for football boots, pitched in the Sports & Outdoors category, one of 59 sports & outdoors businesses to brave the Den across all 21 seasons.

The dragons passed, and Sweetspot left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Sweetspot was one of 61 businesses to pitch in Season 1, where 8 deals got done. In the Sports & Outdoors category overall, roughly 42% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Sweetspot?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Sweetspot get a deal on Dragons’ Den?

No. Sweetspot pitched the dragons but left Season 1 without a deal.

What season of Dragons’ Den was Sweetspot on?

Sweetspot appeared in Season 1, Episode 3, which aired 18 January 2005.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.