The Great British Porridge Company
DealPorridge
The Great British Porridge Company is a porridge that got its big break on Dragons’ Den in Season 17, and walked out with a deal.
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From the show
The Dragons’ Den pitch
- £60K
- Asked for
- 22%
- Offered equity
- £273K
- Sought valuation
- —
- Deal amount
- —
- Deal equity
- —
- Deal valuation
Founder Jacqueline Barleycorn and Matt Hunt stepped onto the carpet in Season 17, Episode 2 in the episode that aired 18 August 2019. The Great British Porridge Company, the porridge, pitched in the Other category, one of 909 other businesses to brave the Den across all 22 seasons.
The ask was £60,000 for 22% of the company, an implied valuation of £273K.
A deal was struck.
Season 17 saw 69 pitches, and 26 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.
Is The Great British Porridge Company still in business?
Read our 2026 update on where the company is now.
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Frequently asked questions
Where can I buy The Great British Porridge Company?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did The Great British Porridge Company get a deal on Dragons’ Den?
Yes. The Great British Porridge Company closed a deal.
What season of Dragons’ Den was The Great British Porridge Company on?
The Great British Porridge Company appeared in Season 17, Episode 2, which aired 18 August 2019.
How much was The Great British Porridge Company asking for on Dragons’ Den?
The founders asked for £60,000 for 22% of the company, a £273K valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
