The Heartof Nature
DealWheat and gluten-free whole grains, seeds and fruits, suitable for vegans.
Best known from its Dragons’ Den appearance, The Heartof Nature is a wheat and gluten-free whole grains, seeds and fruits, suitable for vegans in Season 16, and walked out with a deal.
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From the show
The Dragons’ Den pitch
- £40K
- Asked for
- 20%
- Offered equity
- £200K
- Sought valuation
- —
- Deal amount
- —
- Deal equity
- —
- Deal valuation
Robert Sak walked into the Den in Season 16, Episode 8 in the episode that aired 11 November 2018. The Heartof Nature, the wheat and gluten-free whole grains, seeds and fruits, suitable for vegans, pitched in the Other category, one of 909 other businesses to brave the Den across all 22 seasons.
On the carpet, the number was £40,000 for a 20% stake, which valued the company at £200K.
A deal was struck.
The Heartof Nature was one of 62 businesses to pitch in Season 16, where 29 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.
Is The Heartof Nature still in business?
Read our 2026 update on where the company is now.
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Frequently asked questions
Where can I buy The Heartof Nature?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did The Heartof Nature get a deal on Dragons’ Den?
Yes. The Heartof Nature closed a deal.
What season of Dragons’ Den was The Heartof Nature on?
The Heartof Nature appeared in Season 16, Episode 8, which aired 11 November 2018.
How much was The Heartof Nature asking for on Dragons’ Den?
The founders asked for £40,000 for 20% of the company, a £200K valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
