Product Update
Is The Heartof Nature Still in Business? (2026 Update)
Is The Heartof Nature from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy The Heartof Nature today.
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The Heart of Nature brought wheat and gluten free bread into the Den, a category most people assume is a hard sell to anyone outside a specialist health food shop. It found a backer anyway, and years later the bread is sitting on shelves at one of the UK's biggest supermarkets. If you are checking whether it survived, the answer is yes.
The Short Answer
The Heart of Nature is still in business. Its Pure Grain Bread range, wheat and gluten free, built from whole grains, seeds and fruit, and suitable for vegans, is still being made and sold, including through Waitrose, which is a meaningful retail win for a small food brand.
There is no Amazon listing for this one, which makes sense, fresh and ambient bread products are a supermarket and direct-to-consumer category, not something people typically buy through a marketplace. The direct website and physical retail shelf are where this brand lives.
The Pitch
Founder Robert Sak brought the business into the Den in Series 16, Episode 8, pitching bread that ticks almost every dietary box at once, wheat free, gluten free, and vegan, without the cardboard taste that plagues a lot of free from food.
He asked for £40,000 in exchange for 20 percent of the company. At the time, Sak said the business was turning over around £300,000 a year, a modest but credible number for a food company still finding its retail footing.
The Deal That Got Done
Deborah Meaden made the investment, taking the full 20 percent for the £40,000 asked. Meaden has built her Dragons' Den reputation on backing well-run consumer and retail businesses, and a food product with a genuine health angle and strong margins is exactly the kind of pitch she tends to say yes to.
The bet paid off. Reporting since the episode aired has the company's turnover climbing to roughly £1.2 million a year, a four-fold increase from the figure quoted on the show. That is the kind of growth that justifies a Dragon's faith in a small food brand. It is also a reminder that a well-chosen Dragon brings more than money, Meaden's background in consumer and retail businesses likely helped the founder navigate exactly the kind of supply chain and listing hurdles that trip up smaller food brands trying to break into major supermarkets.
Why Free From Food Is a Tough Category to Win
Free from food lives or dies on taste. Plenty of gluten free products get onto a shelf once, on the strength of a dietary need rather than genuine demand, and then get quietly delisted when repeat sales do not follow. Supermarkets do not keep slow-moving stock around out of sympathy.
Landing and holding a listing with a chain like Waitrose is a real signal here. It means the product is not just being bought once by people who have no other choice, it is being bought again, which is the only metric that actually keeps a food brand on a supermarket shelf.
Where Things Stand Now
The Heart of Nature pitched in Series 16, Episode 8, asked for £40,000 for 20 percent, and closed that exact deal with Deborah Meaden. Turnover has grown from around £300,000 at the time of filming to roughly £1.2 million since.
Today the bread is still made, still sold through the brand's own site, and still stocked at Waitrose. For a free from food brand, that combination of growth and a major retail listing is about as strong a survival story as this category produces.
Common Questions
Where can you buy The Heart of Nature bread? It is stocked at Waitrose and also sold directly through the brand's own website, there is no Amazon listing for this one.
Did Deborah Meaden's investment actually go through? Yes, by most accounts this is one of the cleaner completed deals from that series of the show, and the growth in turnover since supports that the partnership held.
Is the bread actually gluten free and vegan? Yes, the Pure Grain Bread range is built around wheat free, gluten free ingredients using whole grains, seeds and fruit, and the whole range is suitable for vegans.
How much has the business grown since the show? Turnover has climbed from around £300,000 a year at the time of filming to roughly £1.2 million since, a four-fold increase.
Does the brand sell any other products besides bread? The core range is built around Pure Grain Bread and related free from bakery products, all using the same wheat free, gluten free and vegan formulation the founder pitched on the show.
Where to buy The Heartof Nature
Still selling as of 23 May 2026. Check today's price and availability.
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See the full The Heartof Nature deal breakdown and term sheet →
