The Wild Peanut

No Deal

Flavoured peanut range

Season 12 · Ep 3 OtherAired 3 August 2014

The Wild Peanut is a flavoured peanut range that got its big break on Dragons’ Den in Season 12, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 20%
Offered equity: £250K
Sought valuation

Founder Akeem Ojuko stepped onto the carpet in Season 12, Episode 3 in the episode that aired 3 August 2014. The Wild Peanut, the flavoured peanut range, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £50,000 for 20% of the company, an implied valuation of £250K.

No deal. Every dragon declined, and The Wild Peanut walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 12 saw 65 pitches, and 20 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy The Wild Peanut?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did The Wild Peanut get a deal on Dragons’ Den?

No. The Wild Peanut pitched the dragons but left Season 12 without a deal.

What season of Dragons’ Den was The Wild Peanut on?

The Wild Peanut appeared in Season 12, Episode 3, which aired 3 August 2014.

How much was The Wild Peanut asking for on Dragons’ Den?

The founders asked for £50,000 for 20% of the company, a £250K valuation.

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