The Wool Couture Company

Deal

Online retailer for Big wool yarns and finished goods, knitting kits and tools

Season 15 · Ep 3 Business ServicesAired 3 September 2017

Best known from its Dragons’ Den appearance, The Wool Couture Company is a online retailer for big wool yarns and finished goods, knitting kits and tools in Season 15, and convinced Touker Suleyman and TejLalvani to invest.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 30%
Offered equity: £167K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Claire Gelder walked into the Den in Season 15, Episode 3 in the episode that aired 3 September 2017. The Wool Couture Company, the online retailer for big wool yarns and finished goods, knitting kits and tools, pitched in the Business Services category, one of 33 business services businesses to brave the Den across all 22 seasons.

On the carpet, the number was £50,000 for a 30% stake, which valued the company at £167K.

Touker Suleyman and TejLalvani teamed up.

The Wool Couture Company was one of 58 businesses to pitch in Season 15, where 26 deals got done. In the Business Services category overall, roughly 91% of pitches have landed a dragon across the show's history.

Touker Suleyman£25KTejLalvani£25K

Is The Wool Couture Company still in business?

Read our 2026 update on where the company is now.

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Frequently asked questions

Where can I buy The Wool Couture Company?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did The Wool Couture Company get a deal on Dragons’ Den?

Yes. The Wool Couture Company closed a deal, with Touker Suleyman and TejLalvani.

Which dragon invested in The Wool Couture Company?

Touker Suleyman and TejLalvani invested in The Wool Couture Company.

What season of Dragons’ Den was The Wool Couture Company on?

The Wool Couture Company appeared in Season 15, Episode 3, which aired 3 September 2017.

How much was The Wool Couture Company asking for on Dragons’ Den?

The founders asked for £50,000 for 30% of the company, a £167K valuation.

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