The Wool Couture Company

Deal

Online retailer for Big wool yarns and finished goods, knitting kits and tools

Season 15 · Ep 3 Business ServicesAired 3 September 2017

Best known from its Dragons’ Den appearance, The Wool Couture Company is a online retailer for big wool yarns and finished goods, knitting kits and tools in Season 15, and convinced Touker Suleyman and TejLalvani to invest.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 30%
Offered equity: £167K
Sought valuation: £50K
Deal amount: 30%
Deal equity: £167K
Deal valuation

Claire Gelder walked into the Den in Season 15, Episode 3 in the episode that aired 3 September 2017. The Wool Couture Company, the online retailer for big wool yarns and finished goods, knitting kits and tools, pitched in the Business Services category, one of 30 business services businesses to brave the Den across all 21 seasons.

On the carpet, the number was £50,000 for a 30% stake, which valued the company at £167K.

Touker Suleyman and TejLalvani teamed up at £50,000 for 30% equity. The deal valued the company at £167K.

The Wool Couture Company was one of 58 businesses to pitch in Season 15, where 26 deals got done. In the Business Services category overall, roughly 93% of pitches have landed a dragon across the show's history.

Touker Suleyman£25KTejLalvani£25K

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Frequently asked questions

Where can I buy The Wool Couture Company?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did The Wool Couture Company get a deal on Dragons’ Den?

Yes. The Wool Couture Company closed a deal for £50,000 in exchange for 30% equity, with Touker Suleyman and TejLalvani.

Which dragon invested in The Wool Couture Company?

Touker Suleyman and TejLalvani invested in The Wool Couture Company (£50,000 total as aired).

What season of Dragons’ Den was The Wool Couture Company on?

The Wool Couture Company appeared in Season 15, Episode 3, which aired 3 September 2017.

How much was The Wool Couture Company asking for on Dragons’ Den?

The founders asked for £50,000 for 30% of the company, a £167K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.