Umbrolly

Deal

Multimedia vending unit selling umbrellas and adverts

Season 1 · Ep 1 Business ServicesAired 4 January 2005

Umbrolly is a multimedia vending unit selling umbrellas and adverts that got its big break on Dragons’ Den in Season 1, and convinced Peter Jones and Duncan Bannatyne to invest.

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From the show

The Dragons’ Den pitch

£150K
Asked for: 40%
Offered equity: £375K
Sought valuation: £150K
Deal amount: 40%
Deal equity: £375K
Deal valuation

Founder Charles Ejogo stepped onto the carpet in Season 1, Episode 1 in the episode that aired 4 January 2005. Umbrolly, the multimedia vending unit selling umbrellas and adverts, pitched in the Business Services category, one of 30 business services businesses to brave the Den across all 21 seasons.

The ask was £150,000 for 40% of the company, an implied valuation of £375K.

Peter Jones and Duncan Bannatyne teamed up at £150,000 for 40% equity. The deal valued the company at £375K.

Season 1 saw 61 pitches, and 8 of them closed a deal on air. In the Business Services category overall, roughly 93% of pitches have landed a dragon across the show's history.

Peter Jones£75K Duncan Bannatyne£75K

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Frequently asked questions

Where can I buy Umbrolly?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Umbrolly get a deal on Dragons’ Den?

Yes. Umbrolly closed a deal for £150,000 in exchange for 40% equity, with Peter Jones and Duncan Bannatyne.

Which dragon invested in Umbrolly?

Peter Jones and Duncan Bannatyne invested in Umbrolly (£150,000 total as aired).

What season of Dragons’ Den was Umbrolly on?

Umbrolly appeared in Season 1, Episode 1, which aired 4 January 2005.

How much was Umbrolly asking for on Dragons’ Den?

The founders asked for £150,000 for 40% of the company, a £375K valuation.

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