Tone Ally

No Deal

Teaching device for playing drums

Season 18 · Ep 12 OtherAired 24 June 2021

Tone Ally, the teaching device for playing drums, landed on the national radar after pitching the dragons in Season 18, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 10%
Offered equity: £500K
Sought valuation

Tony McNally faced the dragons in Season 18, Episode 12 in the episode that aired 24 June 2021. Tone Ally, the teaching device for playing drums, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £50,000 in exchange for 10% equity, putting a £500K valuation on the business.

Tone Ally couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 18, 35 of 70 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Tone Ally?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Tone Ally get a deal on Dragons’ Den?

No. Tone Ally pitched the dragons but left Season 18 without a deal.

What season of Dragons’ Den was Tone Ally on?

Tone Ally appeared in Season 18, Episode 12, which aired 24 June 2021.

How much was Tone Ally asking for on Dragons’ Den?

The founders asked for £50,000 for 10% of the company, a £500K valuation.

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