Torch Apparel

No Deal

Cycle helmets with battery powered lights

Season 12 · Ep 5 OtherAired 17 August 2014

Torch Apparel, the cycle helmets with battery powered lights, landed on the national radar after pitching the dragons in Season 12, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£75K
Asked for: 10%
Offered equity: £750K
Sought valuation

Hugh Roper and Nathan Wills faced the dragons in Season 12, Episode 5 in the episode that aired 17 August 2014. Torch Apparel, the cycle helmets with battery powered lights, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £75,000 in exchange for 10% equity, putting a £750K valuation on the business.

Torch Apparel couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 12, 20 of 65 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Torch Apparel?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Torch Apparel get a deal on Dragons’ Den?

No. Torch Apparel pitched the dragons but left Season 12 without a deal.

What season of Dragons’ Den was Torch Apparel on?

Torch Apparel appeared in Season 12, Episode 5, which aired 17 August 2014.

How much was Torch Apparel asking for on Dragons’ Den?

The founders asked for £75,000 for 10% of the company, a £750K valuation.

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