True Call Ltd

Deal

A device to stop nuisance phone calls

Season 7 · Ep 1 Tech & SoftwareAired 15 July 2009

Best known from its Dragons’ Den appearance, True Call Ltd is a a device to stop nuisance phone calls in Season 7, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for: 12.5%
Offered equity: £800K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Steve Smith walked into the Den in Season 7, Episode 1 in the episode that aired 15 July 2009. True Call Ltd, the a device to stop nuisance phone calls, pitched in the Tech & Software category, one of 76 tech & software businesses to brave the Den across all 21 seasons.

On the carpet, the number was £100,000 for a 12.5% stake, which valued the company at £800K.

A deal was struck.

True Call Ltd was one of 72 businesses to pitch in Season 7, where 15 deals got done. In the Tech & Software category overall, roughly 38% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy True Call Ltd?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did True Call Ltd get a deal on Dragons’ Den?

Yes. True Call Ltd closed a deal.

What season of Dragons’ Den was True Call Ltd on?

True Call Ltd appeared in Season 7, Episode 1, which aired 15 July 2009.

How much was True Call Ltd asking for on Dragons’ Den?

The founders asked for £100,000 for 12.5% of the company, a £800K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.