Turbo Rocks
DealIndoor cycling device
Turbo Rocks is a indoor cycling device that got its big break on Dragons’ Den in Season 19, and walked out with a deal.
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From the show
The Dragons’ Den pitch
- £80K
- Asked for
- 40%
- Offered equity
- £200K
- Sought valuation
- —
- Deal amount
- —
- Deal equity
- —
- Deal valuation
Founder Steven Murr stepped onto the carpet in Season 19, Episode 7 in the episode that aired 17 February 2022. Turbo Rocks, the indoor cycling device, pitched in the Other category, one of 909 other businesses to brave the Den across all 22 seasons.
The ask was £80,000 for 40% of the company, an implied valuation of £200K.
A deal was struck.
Season 19 saw 59 pitches, and 28 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.
Is Turbo Rocks still in business?
Read our 2026 update on where the company is now.
Sold on Turbo Rocks?
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Frequently asked questions
Where can I buy Turbo Rocks?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Turbo Rocks get a deal on Dragons’ Den?
Yes. Turbo Rocks closed a deal.
What season of Dragons’ Den was Turbo Rocks on?
Turbo Rocks appeared in Season 19, Episode 7, which aired 17 February 2022.
How much was Turbo Rocks asking for on Dragons’ Den?
The founders asked for £80,000 for 40% of the company, a £200K valuation.
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