Product Update
Is Turbo Rocks Still in Business? (2026 Update)
Is Turbo Rocks from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Turbo Rocks today.
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Steven Murr built rocker plates for indoor cyclists out of a garden shed and turned that into a business growing fast enough to catch two Dragons at once. TurboRocks is one of the more straightforward still-in-business stories in this batch, no rebrand, no acquisition drama, just steady growth.
The short answer
TurboRocks is still trading, selling its rocker plates directly through its own website, with an expanded product line that now covers multiple riding setups. The company has kept building on the product that got it into the Den in the first place rather than pivoting away from it.
It is a clean example of a physical product business that had genuine demand before the show, used the investment to scale, and kept growing after.
The pitch
Steven Murr founded TurboRocks in 2019, designing rocker plates, platforms that sit underneath a fixed indoor bike trainer and let it rock side to side, mimicking the sway of riding on an actual road rather than staying rigidly still. He built the first versions from his garden shed.
He brought the business to the Den in series 19, episode 7, telling the panel it had grown by 670 per cent over the previous year and sold more than a thousand units worldwide already. He asked for £80,000 in exchange for 40 per cent of the company.
The deal
Sara Davies and Touker Suleyman came in together, backing the full £80,000 ask at the 40 per cent equity on offer. The Dragons reportedly pushed Murr on why he was still working the business part-time given the growth numbers he was quoting, a fair question for a founder sitting on that kind of trajectory.
Two Dragons investing jointly in a niche hardware product is a solid vote of confidence, and the growth rate Murr walked in with, a genuine 670 per cent year-on-year increase, gave both investors real numbers to underwrite the risk rather than just a promising idea.
Growth since the pitch
TurboRocks has expanded its range since the Den appearance, now offering the Realplate React with full motion capabilities alongside Spin models built specifically for stationary bikes like Peloton, broadening the product beyond the original design to cover more of the indoor cycling market.
That kind of product-line expansion, rather than a single static product sold unchanged for years, is generally a good sign for a hardware brand. It suggests the company has the revenue and manufacturing relationships to keep iterating rather than just coasting on the original launch.
Where things stand now
TurboRocks continues to sell its rocker plates directly online, still built around the core idea Steven Murr pitched from his shed: making a stationary trainer feel closer to actually riding outside. The brand's British design and manufacturing story remains part of how it markets itself.
For an indoor cycling accessory in a market that has only grown since the pandemic pushed more riders indoors, TurboRocks looks well positioned, and the public evidence backs that up. A garden-shed prototype that turns into a multi-product British manufacturing business is exactly the arc the Den format is built to showcase.
The verdict
TurboRocks asked for £80,000 for 40 per cent in series 19 and secured exactly that from Sara Davies and Touker Suleyman, on the back of 670 per cent year-on-year growth. The company is still trading today, with an expanded product range covering more of the indoor cycling market than it did on the day it filmed.
Common questions
Who invested in TurboRocks? Sara Davies and Touker Suleyman jointly backed the pitch, offering the full £80,000 asked for in exchange for 40 per cent of the business.
What is a rocker plate? A platform that sits under a fixed indoor bike trainer and allows it to rock side to side, replicating the sway of riding on a real road rather than staying perfectly rigid.
How big was TurboRocks before the Den? Founder Steven Murr told the Dragons the business had grown 670 per cent over the previous year and had already sold over a thousand units worldwide.
Is TurboRocks still selling today? Yes. The company sells its Realplate and Spin ranges directly online, with newer models built for setups including Peloton bikes.
Where to buy Turbo Rocks
Still selling as of 11 June 2026. Check today's price and availability.
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See the full Turbo Rocks deal breakdown and term sheet →
