UK Sniffer Dogs

No Deal

Scent detection dog training

Season 18 · Ep 8 OtherAired 20 May 2021

UK Sniffer Dogs, the scent detection dog training, landed on the national radar after pitching the dragons in Season 18, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£70K
Asked for: 15%
Offered equity: £467K
Sought valuation

Jamie and Gemma Pound faced the dragons in Season 18, Episode 8 in the episode that aired 20 May 2021. UK Sniffer Dogs, the scent detection dog training, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £70,000 in exchange for 15% equity, putting a £467K valuation on the business.

UK Sniffer Dogs couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 18, 35 of 70 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy UK Sniffer Dogs?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did UK Sniffer Dogs get a deal on Dragons’ Den?

No. UK Sniffer Dogs pitched the dragons but left Season 18 without a deal.

What season of Dragons’ Den was UK Sniffer Dogs on?

UK Sniffer Dogs appeared in Season 18, Episode 8, which aired 20 May 2021.

How much was UK Sniffer Dogs asking for on Dragons’ Den?

The founders asked for £70,000 for 15% of the company, a £467K valuation.

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