Umbrands

Deal

Nanotech suction technology

Season 12 · Ep 4 Tech & SoftwareAired 10 August 2014

Umbrands is a nanotech suction technology that got its big break on Dragons’ Den in Season 12, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£60K
Asked for: 35%
Offered equity: £171K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Founder Tracy Baker stepped onto the carpet in Season 12, Episode 4 in the episode that aired 10 August 2014. Umbrands, the nanotech suction technology, pitched in the Tech & Software category, one of 82 tech & software businesses to brave the Den across all 22 seasons.

The ask was £60,000 for 35% of the company, an implied valuation of £171K.

A deal was struck.

Season 12 saw 65 pitches, and 20 of them closed a deal on air. In the Tech & Software category overall, roughly 41% of pitches have landed a dragon across the show's history.

Is Umbrands still in business?

Read our 2026 update on where the company is now.

Sold on Umbrands?

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Frequently asked questions

Where can I buy Umbrands?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Umbrands get a deal on Dragons’ Den?

Yes. Umbrands closed a deal.

What season of Dragons’ Den was Umbrands on?

Umbrands appeared in Season 12, Episode 4, which aired 10 August 2014.

How much was Umbrands asking for on Dragons’ Den?

The founders asked for £60,000 for 35% of the company, a £171K valuation.

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