Unique Automation

No Deal

Mobile app controlling bathroom fittings

Season 11 · Ep 7 Tech & SoftwareAired 26 January 2014

Unique Automation, the mobile app controlling bathroom fittings, landed on the national radar after pitching the dragons in Season 11, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£1K
Asked for: 20%
Offered equity: £5K
Sought valuation

Fredy Vasilev faced the dragons in Season 11, Episode 7 in the episode that aired 26 January 2014. Unique Automation, the mobile app controlling bathroom fittings, pitched in the Tech & Software category, one of 76 tech & software businesses to brave the Den across all 21 seasons.

They came in asking £1,000 in exchange for 20% equity, putting a £5K valuation on the business.

Unique Automation couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 11, 15 of 67 pitches ended in a handshake. In the Tech & Software category overall, roughly 38% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Unique Automation?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Unique Automation get a deal on Dragons’ Den?

No. Unique Automation pitched the dragons but left Season 11 without a deal.

What season of Dragons’ Den was Unique Automation on?

Unique Automation appeared in Season 11, Episode 7, which aired 26 January 2014.

How much was Unique Automation asking for on Dragons’ Den?

The founders asked for £1,000 for 20% of the company, a £5K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.