Wedge Welly

Deal

Wellington boots with a wedge

Season 8 · Ep 5 Fashion & BeautyAired 9 August 2010

Wedge Welly, the wellington boots with a wedge, landed on the national radar after pitching the dragons in Season 8, and convinced Theo Paphitis to invest.

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From the show

The Dragons’ Den pitch

£65K
Asked for: 30%
Offered equity: £217K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Sarah, Mike Longthorn and Laura Booth faced the dragons in Season 8, Episode 5 in the episode that aired 9 August 2010. Wedge Welly, the wellington boots with a wedge, pitched in the Fashion & Beauty category, one of 78 fashion & beauty businesses to brave the Den across all 22 seasons.

They came in asking £65,000 in exchange for 30% equity, putting a £217K valuation on the business.

Theo Paphitis made the deal.

Across Season 8, 17 of 81 pitches ended in a handshake. In the Fashion & Beauty category overall, roughly 67% of pitches have landed a dragon across the show's history.

Theo Paphitis£65K

Is Wedge Welly still in business?

Read our 2026 update on where the company is now.

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Frequently asked questions

Where can I buy Wedge Welly?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Wedge Welly get a deal on Dragons’ Den?

Yes. Wedge Welly closed a deal, with Theo Paphitis.

Which dragon invested in Wedge Welly?

Theo Paphitis invested in Wedge Welly.

What season of Dragons’ Den was Wedge Welly on?

Wedge Welly appeared in Season 8, Episode 5, which aired 9 August 2010.

How much was Wedge Welly asking for on Dragons’ Den?

The founders asked for £65,000 for 30% of the company, a £217K valuation.

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