Westhawk

No Deal

Carbon fibre electric patio heaters

Season 7 · Ep 1 ElectronicsAired 15 July 2009

Westhawk is a carbon fibre electric patio heaters that got its big break on Dragons’ Den in Season 7, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£255K
Asked for: 48%
Offered equity: £531K
Sought valuation

Founder Eddie Middleton stepped onto the carpet in Season 7, Episode 1 in the episode that aired 15 July 2009. Westhawk, the carbon fibre electric patio heaters, pitched in the Electronics category, one of 26 electronics businesses to brave the Den across all 21 seasons.

The ask was £255,000 for 48% of the company, an implied valuation of £531K.

No deal. Every dragon declined, and Westhawk walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 7 saw 72 pitches, and 15 of them closed a deal on air. In the Electronics category overall, roughly 46% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Westhawk?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Westhawk get a deal on Dragons’ Den?

No. Westhawk pitched the dragons but left Season 7 without a deal.

What season of Dragons’ Den was Westhawk on?

Westhawk appeared in Season 7, Episode 1, which aired 15 July 2009.

How much was Westhawk asking for on Dragons’ Den?

The founders asked for £255,000 for 48% of the company, a £531K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.