Whering

No Deal

App recommending dress co-ordination

Season 19 · Ep 11 Tech & SoftwareAired 17 March 2022

Whering is a app recommending dress co-ordination that got its big break on Dragons’ Den in Season 19, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for: 4%
Offered equity: £2.5M
Sought valuation

Founder Bianca Rangecroft stepped onto the carpet in Season 19, Episode 11 in the episode that aired 17 March 2022. Whering, the app recommending dress co-ordination, pitched in the Tech & Software category, one of 76 tech & software businesses to brave the Den across all 21 seasons.

The ask was £100,000 for 4% of the company, an implied valuation of £2.5M.

No deal. Every dragon declined, and Whering walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 19 saw 59 pitches, and 28 of them closed a deal on air. In the Tech & Software category overall, roughly 38% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Whering?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Whering get a deal on Dragons’ Den?

No. Whering pitched the dragons but left Season 19 without a deal.

What season of Dragons’ Den was Whering on?

Whering appeared in Season 19, Episode 11, which aired 17 March 2022.

How much was Whering asking for on Dragons’ Den?

The founders asked for £100,000 for 4% of the company, a £2.5M valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.