Wildstrong

No Deal

Outdoor movement and strength classes

Season 22 · Ep 11 Sports & OutdoorsAired 9 October 2025

Best known from its Dragons’ Den appearance, Wildstrong is a outdoor movement and strength classes in Season 22, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£40K
Asked for: 10%
Offered equity: £400K
Sought valuation

Andrew Telfer and Gillian Erskine walked into the Den in Season 22, Episode 11 in the episode that aired 9 October 2025. Wildstrong, the outdoor movement and strength classes, pitched in the Sports & Outdoors category, one of 62 sports & outdoors businesses to brave the Den across all 22 seasons.

On the carpet, the number was £40,000 for a 10% stake, which valued the company at £400K.

The dragons passed, and Wildstrong left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Wildstrong was one of 55 businesses to pitch in Season 22, where 32 deals got done. In the Sports & Outdoors category overall, roughly 42% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Wildstrong?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name. The company's official website is another option.

Did Wildstrong get a deal on Dragons’ Den?

No. Wildstrong pitched the dragons but left Season 22 without a deal.

What season of Dragons’ Den was Wildstrong on?

Wildstrong appeared in Season 22, Episode 11, which aired 9 October 2025.

How much was Wildstrong asking for on Dragons’ Den?

The founders asked for £40,000 for 10% of the company, a £400K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.