Wine Innovations Ltd
No DealSingle use wine goblets
Wine Innovations Ltd is a single use wine goblets that got its big break on Dragons’ Den in Season 7, where it won fans even without landing a deal.
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From the show
The Dragons’ Den pitch
- £250K
- Asked for
- 25%
- Offered equity
- £1M
- Sought valuation
Founder James Nash stepped onto the carpet in Season 7, Episode 5 in the episode that aired 12 August 2009. Wine Innovations Ltd, the single use wine goblets, pitched in the Other category, one of 909 other businesses to brave the Den across all 22 seasons.
The ask was £250,000 for 25% of the company, an implied valuation of £1M.
No deal. Every dragon declined, and Wine Innovations Ltd walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.
Season 7 saw 72 pitches, and 15 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.
Is Wine Innovations Ltd still in business?
Read our 2026 update on where the company is now.
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Frequently asked questions
Where can I buy Wine Innovations Ltd?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Wine Innovations Ltd get a deal on Dragons’ Den?
No. Wine Innovations Ltd pitched the dragons but left Season 7 without a deal.
What season of Dragons’ Den was Wine Innovations Ltd on?
Wine Innovations Ltd appeared in Season 7, Episode 5, which aired 12 August 2009.
How much was Wine Innovations Ltd asking for on Dragons’ Den?
The founders asked for £250,000 for 25% of the company, a £1M valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
