Wooju

No Deal

Smartphone app for taking pictures

Season 13 · Ep 14 Tech & SoftwareAired 31 January 2016

Best known from its Dragons’ Den appearance, Wooju is a smartphone app for taking pictures in Season 13, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£75K
Asked for: 10%
Offered equity: £750K
Sought valuation

Calum Leslie walked into the Den in Season 13, Episode 14 in the episode that aired 31 January 2016. Wooju, the smartphone app for taking pictures, pitched in the Tech & Software category, one of 76 tech & software businesses to brave the Den across all 21 seasons.

On the carpet, the number was £75,000 for a 10% stake, which valued the company at £750K.

The dragons passed, and Wooju left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Wooju was one of 69 businesses to pitch in Season 13, where 24 deals got done. In the Tech & Software category overall, roughly 38% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Wooju?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Wooju get a deal on Dragons’ Den?

No. Wooju pitched the dragons but left Season 13 without a deal.

What season of Dragons’ Den was Wooju on?

Wooju appeared in Season 13, Episode 14, which aired 31 January 2016.

How much was Wooju asking for on Dragons’ Den?

The founders asked for £75,000 for 10% of the company, a £750K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.