Yuv Beauty

Deal

Range of hair-dyes

Season 22 · Ep 12 Fashion & BeautyAired 16 October 2025

Yuv Beauty is a range of hair-dyes that got its big break on Dragons’ Den in Season 22, and convinced Steven Bartlett and Sara Davies to invest.

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From the show

The Dragons’ Den pitch

£250K
Asked for: 2%
Offered equity: £12.5M
Sought valuation: £250K
Deal amount: 2%
Deal equity: £12.5M
Deal valuation

Founder Francisco Gimenez stepped onto the carpet in Season 22, Episode 12 in the episode that aired 16 October 2025. Yuv Beauty, the range of hair-dyes, pitched in the Fashion & Beauty category, one of 78 fashion & beauty businesses to brave the Den across all 22 seasons.

The ask was £250,000 for 2% of the company, an implied valuation of £12.5M.

Steven Bartlett and Sara Davies teamed up at £250,000 for 2% equity. The deal valued the company at £12.5M.

Season 22 saw 55 pitches, and 32 of them closed a deal on air. In the Fashion & Beauty category overall, roughly 67% of pitches have landed a dragon across the show's history.

Steven Bartlett Sara Davies

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Frequently asked questions

Where can I buy Yuv Beauty?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name. The company's official website is another option.

Did Yuv Beauty get a deal on Dragons’ Den?

Yes. Yuv Beauty closed a deal for £250,000 in exchange for 2% equity, with Steven Bartlett and Sara Davies.

Which dragon invested in Yuv Beauty?

Steven Bartlett and Sara Davies invested in Yuv Beauty (£250,000 total as aired).

What season of Dragons’ Den was Yuv Beauty on?

Yuv Beauty appeared in Season 22, Episode 12, which aired 16 October 2025.

How much was Yuv Beauty asking for on Dragons’ Den?

The founders asked for £250,000 for 2% of the company, a £12.5M valuation.

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