AB Performance
DealBike-engined car manufacturing, servicing, repairs and tuning company
Best known from its Dragons’ Den appearance, AB Performance is a bike-engined car manufacturing, servicing, repairs and tuning company in Season 9, and convinced Peter Jones to invest.
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From the show
The Dragons’ Den pitch
- £50K
- Asked for
- 35%
- Offered equity
- £143K
- Sought valuation
- —
- Deal amount
- —
- Deal equity
- —
- Deal valuation
Andy Bates walked into the Den in Season 9, Episode 6 in the episode that aired 4 September 2011. AB Performance, the bike-engined car manufacturing, servicing, repairs and tuning company, pitched in the Automotive category, one of 9 automotive businesses to brave the Den across all 22 seasons.
On the carpet, the number was £50,000 for a 35% stake, which valued the company at £143K.
Peter Jones made the deal.
AB Performance was one of 80 businesses to pitch in Season 9, where 16 deals got done. In the Automotive category overall, roughly 100% of pitches have landed a dragon across the show's history.
Is AB Performance still in business?
Read our 2026 update on where the company is now.
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Frequently asked questions
Where can I buy AB Performance?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did AB Performance get a deal on Dragons’ Den?
Yes. AB Performance closed a deal, with Peter Jones.
Which dragon invested in AB Performance?
Peter Jones invested in AB Performance.
What season of Dragons’ Den was AB Performance on?
AB Performance appeared in Season 9, Episode 6, which aired 4 September 2011.
How much was AB Performance asking for on Dragons’ Den?
The founders asked for £50,000 for 35% of the company, a £143K valuation.
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