Above Below

No Deal

Tow raft for swimhiking rucksacks

Season 21 · Ep 2 Sports & OutdoorsAired 11 January 2024

Above Below is a tow raft for swimhiking rucksacks that got its big break on Dragons’ Den in Season 21, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for: 5%
Offered equity: £2M
Sought valuation

Founder William Watt stepped onto the carpet in Season 21, Episode 2 in the episode that aired 11 January 2024. Above Below, the tow raft for swimhiking rucksacks, pitched in the Sports & Outdoors category, one of 59 sports & outdoors businesses to brave the Den across all 21 seasons.

The ask was £100,000 for 5% of the company, an implied valuation of £2M.

No deal. Every dragon declined, and Above Below walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 21 saw 57 pitches, and 32 of them closed a deal on air. In the Sports & Outdoors category overall, roughly 42% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Above Below?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Above Below get a deal on Dragons’ Den?

No. Above Below pitched the dragons but left Season 21 without a deal.

What season of Dragons’ Den was Above Below on?

Above Below appeared in Season 21, Episode 2, which aired 11 January 2024.

How much was Above Below asking for on Dragons’ Den?

The founders asked for £100,000 for 5% of the company, a £2M valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.