Acu Seeds

Deal

Needle-free ear acupuncture

Season 21 · Ep 3 Health & WellnessAired 18 January 2024

Acu Seeds is a needle-free ear acupuncture that got its big break on Dragons’ Den in Season 21, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 12.5%
Offered equity: £400K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Founder Giselle Boxer stepped onto the carpet in Season 21, Episode 3 in the episode that aired 18 January 2024. Acu Seeds, the needle-free ear acupuncture, pitched in the Health & Wellness category, one of 26 health & wellness businesses to brave the Den across all 21 seasons.

The ask was £50,000 for 12.5% of the company, an implied valuation of £400K.

A deal was struck.

Season 21 saw 57 pitches, and 32 of them closed a deal on air. In the Health & Wellness category overall, roughly 58% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Acu Seeds?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Acu Seeds get a deal on Dragons’ Den?

Yes. Acu Seeds closed a deal.

What season of Dragons’ Den was Acu Seeds on?

Acu Seeds appeared in Season 21, Episode 3, which aired 18 January 2024.

How much was Acu Seeds asking for on Dragons’ Den?

The founders asked for £50,000 for 12.5% of the company, a £400K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.