Azio Beauty

Deal

Luxury skincare range

Season 22 · Ep 9 Health & WellnessAired 31 July 2025

Best known from its Dragons’ Den appearance, Azio Beauty is a luxury skincare range in Season 22, and convinced Touker Suleyman to invest.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 5%
Offered equity: £1M
Sought valuation: £50K
Deal amount: 5%
Deal equity: £1M
Deal valuation

Jonathan Penna walked into the Den in Season 22, Episode 9 in the episode that aired 31 July 2025. Azio Beauty, the luxury skincare range, pitched in the Health & Wellness category, one of 30 health & wellness businesses to brave the Den across all 22 seasons.

On the carpet, the number was £50,000 for a 5% stake, which valued the company at £1M.

Touker Suleyman made the deal at £50,000 for 5% equity. The deal valued the company at £1M.

Azio Beauty was one of 55 businesses to pitch in Season 22, where 32 deals got done. In the Health & Wellness category overall, roughly 57% of pitches have landed a dragon across the show's history.

Touker Suleyman

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Frequently asked questions

Where can I buy Azio Beauty?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name. The company's official website is another option.

Did Azio Beauty get a deal on Dragons’ Den?

Yes. Azio Beauty closed a deal for £50,000 in exchange for 5% equity, with Touker Suleyman.

Which dragon invested in Azio Beauty?

Touker Suleyman invested in Azio Beauty (£50,000 total as aired).

What season of Dragons’ Den was Azio Beauty on?

Azio Beauty appeared in Season 22, Episode 9, which aired 31 July 2025.

How much was Azio Beauty asking for on Dragons’ Den?

The founders asked for £50,000 for 5% of the company, a £1M valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.