The Head Plan

Deal

Range of wellness products and journals.

Season 21 · Ep 6 Health & WellnessAired 8 February 2024

The Head Plan is a range of wellness products and journals that got its big break on Dragons’ Den in Season 21, and convinced Peter Jones to invest.

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From the show

The Dragons’ Den pitch

£80K
Asked for: 10%
Offered equity: £800K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Founder Ciaran and Denise Byrne stepped onto the carpet in Season 21, Episode 6 in the episode that aired 8 February 2024. The Head Plan, the range of wellness products and journals, pitched in the Health & Wellness category, one of 30 health & wellness businesses to brave the Den across all 22 seasons.

The ask was £80,000 for 10% of the company, an implied valuation of £800K.

Peter Jones made the deal.

Season 21 saw 57 pitches, and 32 of them closed a deal on air. In the Health & Wellness category overall, roughly 57% of pitches have landed a dragon across the show's history.

Peter Jones£80K

Is The Head Plan still in business?

Read our 2026 update on where the company is now.

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Frequently asked questions

Where can I buy The Head Plan?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did The Head Plan get a deal on Dragons’ Den?

Yes. The Head Plan closed a deal, with Peter Jones.

Which dragon invested in The Head Plan?

Peter Jones invested in The Head Plan.

What season of Dragons’ Den was The Head Plan on?

The Head Plan appeared in Season 21, Episode 6, which aired 8 February 2024.

How much was The Head Plan asking for on Dragons’ Den?

The founders asked for £80,000 for 10% of the company, a £800K valuation.

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