B Tempted

Deal

Gluten-free cakes

Season 15 · Ep 8 Food & DrinkAired 15 October 2017

B Tempted is a gluten-free cakes that got its big break on Dragons’ Den in Season 15, and convinced TejLalvani to invest.

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From the show

The Dragons’ Den pitch

£75K
Asked for: 40%
Offered equity: £188K
Sought valuation: £75K
Deal amount: 40%
Deal equity: £188K
Deal valuation

Founder Sarah Hilleary stepped onto the carpet in Season 15, Episode 8 in the episode that aired 15 October 2017. B Tempted, the gluten-free cakes, pitched in the Food & Drink category, one of 55 food & drink businesses to brave the Den across all 21 seasons.

The ask was £75,000 for 40% of the company, an implied valuation of £188K.

TejLalvani made the deal at £75,000 for 40% equity. The deal valued the company at £188K.

Season 15 saw 58 pitches, and 26 of them closed a deal on air. In the Food & Drink category overall, roughly 93% of pitches have landed a dragon across the show's history.

TejLalvani£75K

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Frequently asked questions

Where can I buy B Tempted?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did B Tempted get a deal on Dragons’ Den?

Yes. B Tempted closed a deal for £75,000 in exchange for 40% equity, with TejLalvani.

Which dragon invested in B Tempted?

TejLalvani invested in B Tempted (£75,000 total as aired).

What season of Dragons’ Den was B Tempted on?

B Tempted appeared in Season 15, Episode 8, which aired 15 October 2017.

How much was B Tempted asking for on Dragons’ Den?

The founders asked for £75,000 for 40% of the company, a £188K valuation.

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