B Tempted
DealGluten-free cakes
B Tempted is a gluten-free cakes that got its big break on Dragons’ Den in Season 15, and convinced TejLalvani to invest.
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From the show
The Dragons’ Den pitch
- £75K
- Asked for
- 40%
- Offered equity
- £188K
- Sought valuation
- —
- Deal amount
- —
- Deal equity
- —
- Deal valuation
Founder Sarah Hilleary stepped onto the carpet in Season 15, Episode 8 in the episode that aired 15 October 2017. B Tempted, the gluten-free cakes, pitched in the Food & Drink category, one of 67 food & drink businesses to brave the Den across all 22 seasons.
The ask was £75,000 for 40% of the company, an implied valuation of £188K.
TejLalvani made the deal.
Season 15 saw 58 pitches, and 26 of them closed a deal on air. In the Food & Drink category overall, roughly 87% of pitches have landed a dragon across the show's history.
Is B Tempted still in business?
Read our 2026 update on where the company is now.
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Frequently asked questions
Where can I buy B Tempted?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did B Tempted get a deal on Dragons’ Den?
Yes. B Tempted closed a deal, with TejLalvani.
Which dragon invested in B Tempted?
TejLalvani invested in B Tempted.
What season of Dragons’ Den was B Tempted on?
B Tempted appeared in Season 15, Episode 8, which aired 15 October 2017.
How much was B Tempted asking for on Dragons’ Den?
The founders asked for £75,000 for 40% of the company, a £188K valuation.
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