Masons Beans
DealFreshly cooked, baked beans
Masons Beans is a freshly cooked, baked beans that got its big break on Dragons’ Den in Season 13, and convinced NickJenkins to invest.
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From the show
The Dragons’ Den pitch
- £50K
- Asked for
- 20%
- Offered equity
- £250K
- Sought valuation
- —
- Deal amount
- —
- Deal equity
- —
- Deal valuation
Founder Ben Mason stepped onto the carpet in Season 13, Episode 13 in the episode that aired 24 January 2016. Masons Beans, the freshly cooked, baked beans, pitched in the Food & Drink category, one of 67 food & drink businesses to brave the Den across all 22 seasons.
The ask was £50,000 for 20% of the company, an implied valuation of £250K.
NickJenkins made the deal.
Season 13 saw 69 pitches, and 24 of them closed a deal on air. In the Food & Drink category overall, roughly 87% of pitches have landed a dragon across the show's history.
Is Masons Beans still in business?
Read our 2026 update on where the company is now.
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Frequently asked questions
Where can I buy Masons Beans?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Masons Beans get a deal on Dragons’ Den?
Yes. Masons Beans closed a deal, with NickJenkins.
Which dragon invested in Masons Beans?
NickJenkins invested in Masons Beans.
What season of Dragons’ Den was Masons Beans on?
Masons Beans appeared in Season 13, Episode 13, which aired 24 January 2016.
How much was Masons Beans asking for on Dragons’ Den?
The founders asked for £50,000 for 20% of the company, a £250K valuation.
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