BC Boots UK
No DealMatch worn and player issued football boots
Best known from its Dragons’ Den appearance, BC Boots UK is a match worn and player issued football boots in Season 21, where it won fans even without landing a deal.
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Availability shifts constantly for Den alumni products. Tap through to see BC Boots UK's current price and stock on Amazon.
From the show
The Dragons’ Den pitch
- £100K
- Asked for
- 10%
- Offered equity
- £1M
- Sought valuation
Billy Childs walked into the Den in Season 21, Episode 3 in the episode that aired 18 January 2024. BC Boots UK, the match worn and player issued football boots, pitched in the Sports & Outdoors category, one of 59 sports & outdoors businesses to brave the Den across all 21 seasons.
On the carpet, the number was £100,000 for a 10% stake, which valued the company at £1M.
The dragons passed, and BC Boots UK left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.
BC Boots UK was one of 57 businesses to pitch in Season 21, where 32 deals got done. In the Sports & Outdoors category overall, roughly 42% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy BC Boots UK?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did BC Boots UK get a deal on Dragons’ Den?
No. BC Boots UK pitched the dragons but left Season 21 without a deal.
What season of Dragons’ Den was BC Boots UK on?
BC Boots UK appeared in Season 21, Episode 3, which aired 18 January 2024.
How much was BC Boots UK asking for on Dragons’ Den?
The founders asked for £100,000 for 10% of the company, a £1M valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
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